Friday, March 5, 2010

Peer Response To Jenna's Post 2: Alton Brown for Welch's Grape Juice

In this post, Jenna discusses Alton Brown as a celebrity endorser of Welch's grape juice. She begins the blog by summarizing what the television commercial includes, and why she believes Alton was a good choice by the Welch's company to endorse this product. She then goes on to predict whether or not she thinks the commercial will be successful, and states that she believes that even though it is a relatively new advertisement that it will definitely increase the sales of Welch's grape juice because Alton Brown is a well known, knowledgeable, and credible food scientist and chef. Finally she gives the reader a link to a website further discussing the health benefits of grapes.

Jenna did a great job of getting her point across in not very many words. I felt like all of the information that was included in this post was relevant to the topic and brought something important to the article. Although she only gave a few benefits of grapes and grape juice at the end of the post, the article that she linked her post to provided more information and a more in depth analysis of why grapes and grape juice can be beneficial.

I believe that this post was very clear, concise, and convincing. I agree that Alton Brown was a great choice by Welch's to endorse their product. I enjoy watching his show on Food Network because he gives a lot of background information and scientific explanations as to why things work the way that they do while preparing certain foods. His scientific credibility gives this advertisement the appearance that the information presented during the commercial is valid and true. I enjoyed reading this post and think that overall Jenna did a good job presenting this information in a reader and audience friendly fashion.

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